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Rana Daggubati’s KWAN south aims to herald new era for the entertainment ecosystem of South India


A year back, India’s leading entertainment marketplace-KWAN ENTERTAINMENT entered into a JV with South India’s largest production powerhouses Suresh Productions- heralded by Rana Daggubati introducing a specialized division- KWAN South.  Fast forward to a year, the entity has facilitated record making collaborations, set up profitable entertainment divisions and signed up leading talent to name a few accomplishments.

Leading names onboard like Venkatesh, Mahesh Babu, Regina Cassandra, Huma Qureshi to name a few, showcases a healthy mix of stalwarts and promising talent with a strong sense of conviction in Kwan South’s vision. KWAN South has taken a holistic approach in talent representations and focuses on building profiles rather than managing basic logistics and dates. It is a one stop shop for all stakeholders- from actors, directors, producers, writers to technicians.

Chennai will now be home to Kwan South’s second office and being the second largest South Indian Film Hub will is an apt choice for spreading out the second phase of operations for the division. Kwan South’s presence in two major film hubs of southern India – Hyderabad (Telugu) and Chennai (Tamil) gives them ease of access to major entertainment players.

Set up at its headquarters as a studio style agency, the entity is a close knit 20 member strong operating pivotal yet separate standalone profitable divisions; namely Talent Management and Casting, Live Performances & Appearances, Content and Packaging, Production Support- TV and Commercials, Brand Associations- Endorsements, Digital and Film Partnerships.

Actor, Businessman and Partner- KWAN South, Rana Daggubati (SP) added, “With KWAN South, we are acting as catalysts in the industry’s transformation while giving long due credit to our massive industry on the national platform and serving best interests of audiences with ace content and products”

Himank Duvvuru, Head- KWAN South stated, “The south film industry has a lot of talent and an incredible craft. However, streamlining operations is the need of the hour. With KWAN we have already earned the confidence of the top stakeholders in the industry and hope to bring out the craft in its purest forms for the audience, who deserve it. This Industry is on the cusp of change and we are confident of being deft pioneers in this scenario”

Despite its huge scale, popularity and productions it dishes out, the South Indian Film Industry is commonly still looked upon as a regional player and often denied credit as a national player. A major flaw lies in the industry’s fraternized, kin-based nature of operations.  Through KWAN South, the aim is to change the nature of processes, make it a collaborative system and realize its immense potential in terms of scale and value as an entertainment industry.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, SOUTH INDIA, Rana Daggubati, Bahubali

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