Yash Raj Film’s favourite lady, Rani Mukerji who is coming back on the big screen after a long gap with ‘Hichki’ is an anticipated release of 2018. A film high on content that will touch hearts, was all set to release on February 23 but now the latest development of the film states that the film will now be released on March 23.
Yash Raj Films (YRF) on Thursday announced the date change for the movie, which is about turning disadvantages into opportunities. YRF head honcho Aditya Chopra is said to have been convinced by the marketing and distribution team at the banner that "Hichki" needs a release window that could bring in more audience.
Producer Maneesh Sharma said in a statement: "The multiple screenings of 'Hichki' saw outstanding reactions. The audience in attendance have called it one of the best content driven and heartwarming movies to ever come out of YRF. So naturally, the reaction of the team is that does Hichki currently have the best release date to get an extended run in cinemas across India." He described it as an "out and out family movie that will entertain audiences across all age groups".
"The YRF team decided that 23 March, 2018 is the best release date for 'Hichki', especially given the post exam scenario for students and families - the most relevant target audience for this film," Sharma added. Manan Mehta, Vice President - Marketing and Merchandising, YRF said: "With exams out of the way, March 23 gives us the opportunity to reach out to and speak to the youth, especially school students, and their families as this film is extremely relevant to them."
Well, Rani's fans have to wait a bit longer it seems but as they say, good things take time. We hope the same for this film!