THIS IS THE REASON WHY SUSHANT SINGH RAJPUT TURNED DOWN RS 15 CRORE FAIRNESS CREAM ADVERTISEMENT!

Sushant Singh Rajput who was last seen in Raabta which came out as a debacle for him has turned down a 15 crore rupees fairness cream endorsement and the reason will win your heart. It's a known fact that many leading B-Town stars very happily lend their face to fairness creams but Sushant Singh Rajput has decided to steer clear of such commercials.

A source close to the deal says, "Sushant doesn't believe in endorsing such products. So despite it being a lucrative offer, he immediately turned it down. He feels that he needs to be responsible about the kind of products he lends his face to, as several people look up to him."

According to a report in Mid-Day, Sushant spoke on the matter and said, "As responsible actors, it is our duty to not indulge in sending out incorrect messages. We should not, in any way, endorse or promote the ideology of preferring one skin tone over another." In the past, Kangana Ranaut had refused to be associated with similar products. Priyanka Chopra too had expressed her regret at having promoted a skin lightening cream early on in her career.

Well, it's a great decision by Sushant.