SALMAN KHAN SIGNS MEGA DEAL WITH AMAZON PRIME VIDEO

After the successful deal between Netflix and Red Chillies Entertainment, it is Bollywood's other mega-star Salman Khan who has signed a huge deal with streaming giant Amazon Prime Video. The actor who is currently in Morocco shooting for his next, Tiger Zinda Hai along with Katrina Kaif has signed an exclusive deal with Amazon Prime Video giving them the worldwide streaming rights to all his future titles, starting with Tubelight. The online streaming service will also have rights to films produced by Salman Khan Films.

The five-year deal with Khan’s production firm, has cost Amazon Prime Video, what its executives call a “small fortune”, but gives the streaming platform exclusive rights to all his upcoming films even before their television premiere. The tie-up reiterates that India is a priority market for Amazon. According to an entertainment industry expert, typically, the digital rights of a Salman Khan starrer (along with the provision of the two-month holdback period before TV release), are estimated to be sold at Rs65 crore per film.

James Farrell, head of content, Prime Video, Asia Pacific, said, “Salman is a huge star with a massive global fan following. This exclusive worldwide Prime Video streaming deal with him is one of the biggest star deals to have ever been done in the world. India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see. ”

Opening up on the deal, Salman was quoted as saying, “Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime Video and expand the reach of Indian cinema. Fans of Indian cinema will discover my movies on a new platform and the platform will also help new fans discover our cinema,”

Well, it surely is a massive deal for Salman as well as Amazon and we're sure all the Bhai fans are jumping up in joy already!