Sanya Malhotra Unveils The Label Ritu Kumar’s New Store At Linking Road, Mumbai

Jyothi Venkatesh

Sanya Malhotra launched the new flagship store of India’s largest and most respected designer brand Ritu Kumar’s pret line ‘Label Ritu Kumar’. She was also spotted wearing a fun and flowy black dress from the current ‘Just Dance’ collection of the brand. Located at the popular fashion precinct, Linking Road in Mumbai the store is spread over a total area of 905 sq ft, the 7^th standalone store in the city houses the most enticing creations for young urban fashionistas. The design language is in sync with the brand philosophy of open, warm and young space.

Sanya Malhotra

The new space stocks eclectic collections and statement pieces of the brand with racks of evening and day wear dresses, tunics, tops, skirts and stylish pant suits catering to young global Indian women with contemporary lifestyle, while a part of it also has the iconic styles of the line which are perfect for work and casual days. These global inspirations are played against traditional Indian reference that lie at the heart of the brand.Amrish Kumar, CEO, Ritu Kumar, said “Mumbai has been a strong hold for Label Ritu Kumar since the brand’s inception and the new Linking Road store is something we’re all excited for. The brand is at home here and we’re looking forward to be known as the go-to brand for the cities fashion followers.”

Sanya Malhotra

The store also showcases Label Ritu Kumar’s collection for AW18 ‘Just Dance’ for the global free spirit and the music festival chaser. The collection takes inspiration from urban cultures of dance genres and popular hip-hop music, specially designed for women who are music enthusiasts and are uplifted after listening them.  For the appearance, Sanya picked up attire from the Just Dance collection, letting the dress be the star clothing for the evening.

Sanya Malhotra

Just Dance is a celebration of the most loved form of art ‘dance’; featuring free flowing silhouettes for the modern Indian woman. Funky embroideries and distinct prints in hues black, blue, & metallic interspersed with ecru, white & ochre that make a style statement. These styles are easy to wear and add bold outlook to a cool urban wardrobe, for an effortless movement throughout the day. A representation of self-expression with a perfect blend of music and style that is in sync with the roots of the brand.

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