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Chaitanya Padukone
Undeterred by the ongoing corona-virus pandemic panic and mega pan-India health-crisis, the immensely popular KBC-12 ( new season) has been launched by Sony TV. Defying the outbreak of the killer-corona, the innovative creative team of Sony TV ( for the first-time in past 20 years) have done away with the traditional on-the-floors physical presence selection and elimination process of aspirant-contestants. Instead, Studio NEXT and Sony TV will conduct the selection rounds ‘on-line’. Enthused the Big B on Twitter, “ Har cheez ko brake lag sakta hai, lekin sapnon ko nahin. Aapke sapnon ko udaan dene, hum KBC ke saath phir aa rahe hain.” The massive on-line registration process is expected to wrap up by end-July 2020, following which the channel and Studio will take it to the next level.
From May 9, 2020 super-star legendary host Amitabh Bachchan has started asking the KBC registration question at 9:00 PM on Sony TV. This will continue until May 22, 2020. Every night, Big B will be asking a new smart question. All quiz-savvy home-viewers have to do, is answer these ‘general knowledge’ test questions correctly via SMS or thru SonyLIV. Later, the process also involves a self-video submission. Those who have answered correctly would be short-listed by the ‘randomiser’ . Thereafter, there would be personal video-interviews conducted with the short-listed candidates, to figure out the actual contestant. Mega-star Amitabh who flagged off the first topical corona-centric simple KBC-12 question, is currently shooting daily at his swankly, exquisite Juhu bungalow . Meanwhile, according to Amit Raisinghani one of the dynamic business heads at Sony TV, has shared that despite the lock-down constraints, the number of responses-registrations ( which is being managed digitally) has impressively increased. “This new season with all its firsts, will re-define the power of knowledge, “ shrugs Raisinghani.