SARVA’S LATEST CAMPAIGN YOGA+ HIGHLIGHTS THE IMPORTANCE OF YOGA AND IMMUNITY DURING THE ONGOING COVID PANDEMIC

Jyothi Venkatesh 

Sarva, India’s fastest growing Yoga and wellness studio chain aims at sharing the benefits of YOGA around the world. The homegrown yoga brand backed by celebrities like Mark Mastrov (known as the Steve Jobs of Fitness), Jennifer Lopez, Alex Rodriguez, Malaika Arora and Aishwarya Dhanush are driving the aim to provide those currently in lockdown due to the recent health pandemic, with a convenient way to workout, build immunity and stay healthy. Sarva’s LIVE platform is offering over 7.5k live sessions over a period of a month, across countries, taught by 50 of SARVA and DIVA’s best instructors especially in some of the badly hit epicenters across the world such as Italy, New York, etc.

There are many immunity boosting modules, lung strengthening exercises, mental well-being sessions that are being organised by Sarva to help each person cope with this unprecedented time that we are all witnessing. Sarva’s immunity booster program has virtually touched the lives of thousands of people and the brand has seen a 100% growth in app downloads in the past one month. All of their sessions have been designed keeping in mind their user’s unique health requirements be it fitness, immunity building, mental health, physical health etc.

Backed by celebrity influencers and experts from various walks of life namely Malaika Arora, Aishwaryaa Dhanush, Aditya Ghosh, Shikhar Dhawan, Vikram Sathaye, Ankur Tewari, Akanksha Ranjan Kapoor and many more; the campaign stresses on the benefits of yoga on a person's mind, body and soul. It helps you burn calories, improve posture, build mental strength and concentration, take better decisions, stay emotionally stable and improves immunity.The brand fondly refers to these individuals as SARVA'S YOGIS! Each of them come from different walks of life and have found a balance in their lives by merging YOGA with their daily personal & professional routines.

Malaika Arora (Co-founder, SARVA AND Diva Yoga):
Yogi+ Eternal Diva

When asked her for her best moments during the day and she said “It’s the time that I spend with myself and my family.” A diva in the truest sense and a yogi at heart, she believes that the true meaning of wellness is one that connects both the mind and body.

Yami Gautam:

Yogi+ Queen of Hearts

Her fitness regime is an inspiration for many. When asked what yoga is for her, she says, "Yoga is a lifestyle. Its not just about appearing in a certain way but how you feel from within. It helps me stay positive and keeps my skin glowing."

Kubbra Sait:
Yogi+ Poetic Starlet

She believes that fitness should set your mind and body free rather than making it yet another task to do. An enthusiast who loves to try various forms of exercises says, "Fitness for me is feeling good inside out."

Ankur Tiwari:
Yogi+ Soul Stirrer

He is a musician, a poet, a yogi who brings joy to millions of people with his music, his voice and words. Yoga is a celebration of things that bring us joy and music like his fits right in.

Apart from the names mentioned above, we have other individuals associated with the Campaign:

Akansha Ranjan Kapoor - Yogi+ Superwoman

Shraddha Bhansali - Yogi+ Green Goddess

Shriya Saran - Yogi+ Dream Girl

Kim Sharma - Yogi+ Warrior

Sahil Salathia - Yogi+ Powerhouse of Talent

Pooja Dhingra - Yogi+Macaron Queen

Navneet Dhillon - Yogi+ Actor

Harleen Sethi - Yogi+Happy Feet

Saransh Goila - Yogi+ Palate Pleaser

Vidya Malavade - Yogi+ Warrior Princess

Mona Juneja - Yogi+ Dreamcatcher

Ashdin Doctor - Yogi+ Habit Coach

Aditya Ghosh - Yogi+ Chief of Everything