SAURABH RAJAN’S GLAMOUR WORKS MAKES THE MOST OF THE LOCKDOWN

Jyothi Venkatesh

The who’s who of the industry know Glamour Works, as those who make impossible possible. Having worked with almost the entire industry, Saurabh Rajan and Glamour Works is all set for new set of challenges post the lock down era.Glamour Works has done some of the biggest brand activation deals, whether it is Air India’s association with ‘Kapoor and Sons the movie, ’Filmfare awards, IPL etc, or getting Virat Kohli and Sidharth Malhotra as brand ambassadors for Prime Minister Narendra Modi’s Skill India initiative, also taking Skill India to South Indian International business awards and South Indian international movie awards, in Singapore, Saurabh Rajan has been part of all big deals.

Glamour Works and Saurabh Rajan, have been using the lockdown to think out of the box and make themselves ready for the post lockdown period. Commenting on the same CMD Glamour Works Saurabh Rajan said, “It’s not going to be as easy as before, it will be very challenging as post the lockdown brands are going to be focussing on how they can increase their profits. Association is going to because last thing on their mind and only those who can constructively think out of the box will have things rolling for them.” adding a new dimension to their already multi feathered cap Glamour Works is stepping into movie and web content production where they start their first production with a top star and international cast post lockdown towards d last quarter of 2020, added Saurabh Rajan