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SHEMAROOME AND TCL PARTNER TO BRING THE BEST OF ENTERTAINMENT

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Jyothi Venkatesh

ShemarooMe, the OTT video streaming platform by India’s leading content powerhouse Shemaroo Entertainment Limited today announced its association with China’s TCL, a leading consumer electronics company which currently is one of the top-three television brands globally. TCL entered India’s television market a few years ago and has built its profile in the affordable smart television segment.With a huge bank of over 3700+ titles, the partnership with ShemarooMe will boost the content offerings of TCL on their smart TV with genres expanding between Bollywood, Regional, Comedy, Kids and more. With this association, ShemarooMe will be reaching out to a wide base of audience even beyond metros across all age groups giving them an experience of unique entertainment along with cutting-edge technology.

Zubin Dubash, COO Digital, Shemaroo Entertainment Limited said, “We are delighted to partner with TCL to offer ShemarooMe to all TCL smart TV users. This partnership becomes even more relevant with the home being the new workplace. With Work From Home becoming a global norm, the world also needs time to unwind, with some “Watch From Home”. Therefore, with over 15,000 hours of multi genre, multi-regional content on ShemarooMe we plan to make that experience even more perfect and relaxing.”

Further adding to the announcement, Mike Chen, General Manager, TCL India said, “We believe in creating an enhanced ecosystem of entertainment. Our partnership with Shemaroo Entertainment is a combination of high-end TV along with high-quality content offerings is an added value to the ownership and entertainment experience of TCL customers in India.”ShemarooMe will be available on the latest TCL Smart TV units and will be available on the launch bar, giving quick and easy access along with a complete digital entertainment experience. The app would be available on TCL television sets that are QLED to Android TV enabled ranging with advanced technology such as AI-powered Android TVs and the recently launched Android Pie (9.0).

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