ShemarooMe flashes fan’s birthday wishes on billboards across the city to celebrate Big B’s Birthday

ShemarooMe Big B Bash campaign received over 74 Mn impressions on Facebook and was trending at No 3 on Twitter.

To celebrate superstar, Amitabh Bachchan’s 79th birthday, ShemarooMe, India’s leading content power house, rolled out an interactive Out-of-home and digital campaign, #ShemarooMeBigBBash.

The campaign allowed Big B fans to convey their birthday wishes through their interactive digital billboards across the city.

What made it more exciting was that the wishes were flashed on the billboard live as they were tweeting making it a thrilling and gratifying experience.

ShemarooMe also collaborated with India’s popular short-video sharing platforms, Chingari and Josh enabling more Big B fans to send their birthday wishes.

The campaign received an overwhelming response of over 74 Mn impressions on Facebook and the tag #ShemarooMeBigBBash was trending at no.

3 on Twitter. Additionally, to add to the birthday celebrations to make it truly memorable, Shemaroo also handpicked 8 of the best movies of the superstar that were screened on their Facebook page for 24hrs.

Delighted on the success of the campaign, Rahul Mishra, Head of Marketing, Shemaroo Entertainment Ltd. said, “Bollywood is an intrinsic part of Shemaroo and this was our humble way to celebrate the birthday of one of the iconic superstars of all time.

Knowing the huge fan following Amitabh Bachchan has, we made it easier for the fans to send their Birthday wishes to him using our digital billboards and hashtag, ‘#ShemarooMeBigBBash’.

The unique and fun part was that their wishes were displayed live on the billboards as they tweeted.”

#ShemarooMeBigBBash campaign has received an overwhelming response from the netizens.

The campaign has crossed 2Mn+ video views on Facebook, while on Twitter, it was trending on no 3 and reached out to over 2Mn individuals with their campaign hashtag.

About ShemarooMe:

ShemarooMe is the over-the-top (OTT) video streaming app of Shemaroo Entertainment Limited, India’s leading content powerhouse.

Over 57 years of being in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem.

ShemarooMe is a comprehensive app with a diverse and exclusive content offering for an audience looking for Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy, and Kids categories.

ShemarooMe also has a unique offering under Bollywood Premiere – the platform showcases the World Digital Premiere of critically acclaimed Bollywood movies every Friday.

ShemarooMe gives consumers the freedom to choose subscriptions from various content categories.

ShemarooMe enjoys wide acceptance in India and was recently launched in the US market along with the South East, Middle East Asia, UK, and other Indian diaspora markets.

Currently, ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and experience the promise of endless entertainment delivered at the comfort of their homes.

Consumers can download the ShemarooMe OTT app from Google Play, the iOS App store and http://shemaroome.com/.

ShemarooMe is also available for audiences to subscribe on Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.