Shemaroome Joins Hands With Sony India’s Bravia Smart Tv

Jyothi Venkatesh

ShemarooMe, the video-on-demand streaming platform from the house of Shemaroo Entertainment,has today announced its association with Sony Indiato expand the Smart TVs content library,further enhancing the accessibility and conveniencefor consumers.With this association, the ShemarooMe app will now be available for streaming exclusively onselect BRAVIA Smart TVs. The all-in-one platformoffers a wide range of multi-genre, multi-regional content, including Bollywood Premieres, Bollywood Classics, Shemaroo Kids, and the best of Devotional, Comedy and Regional content.

Online content consumption has increased rapidly as consumersare confined to their homes due to the lockdown and are accessing streaming services from multiple screens such as tablets, laptops, mobile phones and smart TVs. During these unprecedented times, this partnership further deepens ShemarooMe’s reach by providing seamless access to BRAVIA’s vast number of consumers in the country as well as enables the latter to expand its Hindi and regional entertainment portfolio with the OTT platform’s exciting slate of popularshows and movies.

 Zubin Dubash, COO – Digital, Shemaroo Entertainmentsaid, “We are extremely delighted to have partnered with Sony Indiato help expand their entertainment portfolio with ShemarooMe’sdiverse content catalogue. Over the years, Sony’sBRAVIA television has truly revolutionized the way Indians watch content.With this strategic association,we aim to expand our OTT distribution and transform the TV viewing experience for consumers, giving them access to our rich legacy with the added convenience of streaming blockbuster Bollywood as well as regional movies and live events,seamlessly on their television sets.”

Ranvijay Singh, Head of BRAVIA Business at Sony India added"We are glad to partner with Shemaroo Entertainment and help amplify their diverse content portfolio across India. BRAVIA Televisions have a legacy of offering the most immersive viewing experience and with a rapid increase in the online content consumption, we are positive that this partnership will offer wholesome entertainment to our consumers.” With content ranging across multi-regional and multi-lingual trays, the ShemarooMe app has been live on the Sony BRAVIA Smart TVs since 13th August 2020.