Shilpa Shetty comes on-board as the face of Godrej Nupur Natural Henna based hair colour

Godrej Nupur, the largest henna brand in India from Godrej Consumer Products Ltd (GCPL), announced the appointment of popular Bollywood actress Shilpa Shetty as the brand ambassador for Godrej Nupur Natural Henna based hair colour.

This association is to drive penetration of the brand’s mehendi based powder hair colour across urban and rural markets.

Godrej Nupur has unveiled a new TVC campaign conceptualized by Creativeland Asia, to highlight the product features and increase its visibility.

Known for donning various hats including actress, entrepreneur and a wellness enthusiast, Shilpa is a true advocate of natural living and has set an example through her lifestyle choices.

This makes her the perfect choice for Godrej Nupur Henna based hair colour which comes with mehendi as the base ingredient along with natural goodness of 9 herbs like Amla, Aloevera, Hibiscus, Shikakai, Neem, Methi, Bhringraj, Jatamansi, Brahmi.

These natural ingredients are known to offer shiny, natural looking colour that covers greys.

Talking about the collaboration, Shilpa Shetty, said, “Godrej is a legacy brand with strong Indian roots and pioneers of hair colour in the county.

I am happy to come on board as the brand ambassador for Godrej Nupur Natural Henna based hair colour.

Godrej Nupur understands the consumer hair colour needs, caters to their preference including mine for natural ingredients.

Godrej Nupur Natural Henna based hair colour is also for those who fear hair colouring for the first time as they view natural ingredients safe for hair colour.”

Speaking on the collaboration, Sunil Kataria CEO - India and SAARC, Godrej Consumer Products Limited, said, “Synonymous with mehendi in India, Godrej Nupur mehendi is used by households for hair health and nourishment.

Our latest offering Godrej Nupur Natural Henna based hair colour is an extension of the brand portfolio.

It combines natural benefits of mehendi into quick and easy to use powder hair colour.

We are pleased to rope in actress Shilpa Shetty as the face of Godrej Nupur Natural Henna based hair colour since she fits well with the brand’s vision of being natural yet stylish.

Priced affordably at just INR 10, our henna based hair colour will also cater to those who prefer natural ingredients but are looking to use a hair colour for the first time.”

Godrej Nupur Natural Henna based hair colour is a powder based hair colour that comes in two shades- Natural Black (10gm pack) and Natural Brown (15gm pack), priced at INR 10 only. The hair colour is available across general trade stores.

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About Godrej Consumer Products Ltd:

Godrej Consumer Products is a part of the over 124-year-young Godrej Group. We are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others.

As an emerging market company, we have witnessed rapid growth and are pursuing our exciting and innovative aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses.

We rank among the largest Household Insecticide and Hair Care players in emerging markets.

In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa.

We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America.

We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much loved products, we remain a good company.

Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health, and education.

We are also bringing together our passion and purpose to make a difference through our Good & Green approach to build a more inclusive and greener India.
At the heart of it all, is our talented team.

We take much pride in fostering an inspiring workplace with an agile and high-performance culture.

We are also deeply committed to recognising and valuing diversity across our teams.

www.godrejcp.com

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