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The ‘houseful’ live audience at PVR Theatre watching the preview screening of blockbuster ‘Chhammo’ song-music-video seemed to be fully-fidaa with euphoric excitement as they applauded and demanded repeat screenings - Chaitanya Padukone
That’s because the sultry oomph-oozing model-actress-excellent dancer Shweta Khanduri was seen-on-screen gyrating and dancing to the original raunchy desi-tadka composition created by ‘showman’ producer-composer Siddharth Kasyap ( “S K Music Works”) in the vibrant video directed by ( former movie-actor) style-icon rockstar Aziz Zee.
The vocals penned by Shakeel Azmi are sung by Sakshi Holkar in her husky seductive voice along with talented singer Raja Hasan.
While the awesome choreography is by Ruel Dausan Varindani and the sizzler look and costumes are the brainchild of fashion-guru Shakir Shaikh .
At a time, when commercially viable funky quick-fix remixes and synthesized sampler music instrumental sounds are the order of the day in music-biz it is highly commendable that passionate music-producer-composer Siddharth Kasyap (trained under iconic veteran Bollywood composers Pyarelal Sharma-ji and late Ravindra Jain-ji-Daadu ) has dared to be different.
Without compromising on costs , passionate Siddharth has orchestrated a brilliant amalgamation of acoustic rhythm and melody of ‘live’ instruments to compose his sound-grandeur symphony that form part of all his melodious songs with meaningful, soul-stirring contemporary lyrics, Just the way it used to happen in the ‘golden era’ of yester-years during the live recording of the legendary music-masters like Shankar Jaikishan, Laxmikant Pyarelal and R D Burman. !
“Weaving soul-stirring lyrics with original melodious music which then get elevated with lavish ‘larger-than-life’ vibrant video-visuals in all our high-quality music-videos has always been the hallmark of our “S K Music Works’ and with multi-millions of followers to our released song-videos we have a massive global fan-base, “ enthuses Siddharth who released his ‘Chammo’ music-video to coincide with ‘World Music Day’ .
‘Chammo’ directed by Aziz Zee has in its ensemble cast Shwetaa Khanduri, Shahwar Ali, Rajesh Sharma, Zakir Hussain, Kurush Deboo, GK Desai and hot-babe DJ Reena Barot. Explains rockstar director Aziz Zee, “Previously I have always directed mostly romantic video-songs.
But here in ‘Chammo’ , It’s my first energy-packed desi-dhamaka item-song and we cast agile, dancer Shweta Khanduri because I know her since very long. The ‘Chammo’ back-drop is innovatively designed as a corporate-executives success partying situation with popular character-artistes and model Shawar Ali participating with quirky fun-humour-masti elements to make it more entertaining, “ informs Aziz who has also directed rock-star choreographer Terence Lewis playing the ‘hero’ in an upcoming music-video’Meherbaan Shukriyaa’ .
“Out here, in the next video, Terence, who is my close-buddy since past 18 years, is shown sporting a macho, different look. Super-talented Terence plays a disillusioned rock-star performer who has gone into self-imposed hibernation and one of his ardent gorgeous female fans ( wow-girl dancer-actress Sara from Australia) traces and tracks him and tries to make him bounce back), “ discloses Aziz whose directorial music video ‘Jaana Hai Toh Jaa’ ( S K Music Works) will soon cross five million views, is also planning to direct a slick mafia-gangsters crime-thriller series ‘ Once Upon a Time In Arabia’ to be shot in Dubai.
Celebrity style-icon model and now ‘COO’ of S K Music Works, Sanober Herekar –Aziz says “Everyone at SK Music Works breathes, drinks, eats, sleeps & lives music 24 X 7.
Using the best & most advanced technology coupled with an innovative, clutter-breaking yet fascinatingly captivating lyrical music, we are committed to bring the most sensational musical experience for its millions of fans worldwide.
At SK Music Works, we execute every musical project diligently like a big-budget movie-song,” insists dynamic, charismatic Sanober.
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