Shraddha Kapoor as new brand ambassador poses at the product launch of " The Body Shop"

Global iconic and ethical beauty brand The Body Shop has launched its first-ever TVC with Shraddha Kapoor as the new brand ambassador, aiming to reach consumers across the length and breadth of India.

The brand has established its position as an environment friendly, cruelty-free and sustainable brand. With this, it believes Kapoor as the right fit as she supports environmental causes and animal rights.

Apart from this, the brand had earlier launched its in-store recycling programme along with Plastics for Change, Bring Back Our Bottles #BBOB, encouraging customers to return empty plastic packaging in stores for recycling. The brand is also currently working with the rag-picking community in Bangalore for the same.

Having entered into the market in India in 2016, the brand has more than 180 stores in the country.

Shraddha Kapoor

Shraddha Kapoor

Shraddha Kapoor

Shraddha Kapoor

Shraddha Kapoor

Shraddha Kapoor

Shraddha Kapoor

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Shraddha Kapoor, The Body Shop