Shriya Pilgaonkar Takes To Social Media To Showcase Her ‘Aai Approved’ Haircare Mantra

Jyothi Venkatesh

Ganesh Chaturthi is one of the liveliest festivals celebrated in this country especially in Maharashtra. While one may choose to wear traditional attire on the festival days, it is important to accessorize the festive look with the right hairstyle to create that oomph factor. Perfecting the traditional ambada hairstyle with ease is only possible if you have soft hair due to regular nourishment and conditioning that our mothers have always insisted on. In agreement with this, actress Shriya Pilgaonkar along with other celebrities and influencers took to social media showcasing their ‘Aai Approved’ haircare mantra. As part of this campaign, Shriya Pilgaonkar put up a video post on Instagram saying, “Even though my mother and I might have different opinions on things and each other’s choices, my new hair oil is finally something we both agree on! With my favourite festival just around the corner, I am confident that my ‘Aai approved’ hair care mantra will help me get super soft and manageable hair to slay the perfect ambada hairstyle”.

Parachute Advansed Aloe Vera, which has been an ally of women since its inception truly resonates with a mother’s belief in the importance of regular conditioning for soft hair. ‘Aai Approved’ is an emotive social media campaign by the brand that artistically captures how despite many differences, the mother approves of her daughter’s haircare mantra of deep conditioning with Aloe Vera Enriched Coconut Hair oil to get soft and frizz-free hair. The video encapsulates the contrast in haircare mantras between the mother (home remedies) and her daughter (quick but equally effective remedy). Realizing that her daughter’s choice is from a trusted manufacturing house , she quickly gives in her approval as she believes that the miracle combination of Aloe Vera + Coconut will not only nourish her daughter’s hair making it super healthy but will also condition her hair making it so soft and manageable, allowing her to adorn the perfect festive hairstyle (ambada) with ease. Along with Shriya Pilgaonkar, other celebrities like Tejasswi Prakash, Shivani Surve, Elakshi Gupta, choreographer Jueili Vaidya, singer Prajakta Shukre and popular blogger Juhi Godambe were also part of this brand campaign.