Sleepwell ropes in celebrities and influencers to reiterate the importance of mattress hygiene

Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., has partnered with leading celebrities and influencers to reiterate the importance of mattress hygiene with its new ‘Healthy New Year’ campaign- Jyothi Venkatesh

Well-known fitness and health enthusiasts are highlighting the benefits of Neem Fresche technology in Sleepwell mattresses

Well-known fitness and health enthusiasts such as Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni are seen highlighting the benefits of the revolutionary Neem Fresche technology in Sleepwell mattresses and their role in keeping the mattresses germ-free.

2020 has changed our life in various ways, besides teaching us the importance of taking care of our personal hygiene by wearing masks, sanitizing ourselves and our belongings etc. But the eternal question of Kuch Reh Toh Nahi Gaya? still remains.

Through the videos in their social media, these celebrities attempt to showcase hygienic mattresses as the answer to this very question.

For enjoying a healthy and hygienic sleep, it is mandatory to change mattresses at regular intervals to prevent breeding of germs.

On Valentine’s Day, Suresh Raina also shares that his true Valentine is his family who has been a great support to him at every step

To celebrate and ensure their health and comfort, he has got them a Sleepwell mattress with Neem Fresche technology that protects them from harmful germs.

The ‘Healthy New Year’ campaign is focused on creating awareness around this issue and the benefit of using Sleepwell Neem Fresche protected products.

Instagram post- https://www.instagram.com/tv/CKdLr6ZB0dl/?igshid=1psy7nlhjcihw

Link to Vidyut’s post-https://www.instagram.com/p/CKnv_pzh4Gs/

Link to Pranitha’s post-https://www.instagram.com/p/CK3r_9fBZg1/

Link to Samantha’s post-https://www.instagram.com/p/CLD8KHYBDVa/

Link to Yasmin’s post-https://www.instagram.com/p/CLB4QNOhRcC/

Link to Suresh’s post- https://www.instagram.com/p/CLMZUXMhv7r/

Link to Raashi’s post-https://www.instagram.com/p/CLUCfSFBObZ/

"Sleepwell has been a front runner in propagating the message of sleeping on a healthy and hygienic mattress"  Sumit Sehgal

Speaking on the association, Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “Sleepwell has been a front runner in propagating the message of sleeping on a healthy and hygienic mattress.

Indians usually tend to ignore the challenge that lies within our mattresses, impacting the most important part of our day, our sleep.

The initial phase of the Healthy New Year has been well-received by our audience, especially with the chord struck with them in terms of relatable messaging.

We are confident that this new phase is going to strengthen our brand messaging even more and reiterate our commitment to raising awareness about upkeep of mattress hygiene.”