Soch Unveils its Radiant Festive Collection

Soch - India’s leading ethnic wear brand, has launched its new Festive Collection. The brand is known for its range of Indian wear, that is a true blend of traditional artistry and modern design for women of all ages.

The season of festivals and celebrations has arrived, and this year’s festive collection has everything you need to make those intimate occasions a lot more special. This year, the Soch festive collection is all about traditional ethnic wear in contemporary colors and silhouettes. It blends tradition and modernity, giving you a look that you can sparkle in, effortlessly. The collection has everything you could ask for to make a statement this season - lehengas, salwar suits and kurti sets as well as kurtis and tunics in rich fabrics like Chanderi and silk. There is also a range in cottons embellished with elegant work.

One look at the colourways will set the festive mood. You can choose from deep greens, greys, rust, navy blues to mustard yellows to pastels. The ensembles can be dressed up or down, taking you with ease from a Zoom wedding to an intimate get-together. The sheer variety across categories like Kurtis, Salwar Suits, Tunics, Sarees and Dress Materials, makes Soch a one stop destination for all your ethnic needs.

The Festive Collection 2020n is available at all Soch outlets and online on sochstore.com. Prices start at INR 798.

Follow Soch on Instagram at - @sochstories and Facebook at – Soch for regular updates.

About Soch

Soch launched its first exclusive outlet in February 2005, committed to fashionable range of ethnic wear for women at affordable prices. The company, based out of Bangalore, has 132 stores (across 48 cities) at convenient locations in Ahmedabad, Bangalore, Bareilly, Bellary, Bhimavaram, Bhopal, Calicut , Cochin, Chennai, Chandigarh, Coimbatore, Cuttack, Delhi, Davangere, Dharwad, Gulbarga, Guntur, Gurgaon, Goa, Hubli, Hyderabad, Indore, Jamshedpur, Kanpur, Kannur, Kolhapur, Kolkata, Lucknow, Mangalore, Manipal, Mumbai, Mysore, Nellore, Patna, Pune, Pondicherry, Rajahmundry, Ranchi, Raipur, Shivamogga, Salem, Thane, Trivandrum, Tumkur, Trichy, Vadodara, Vijayawada and Vizag.

Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like Sarees, Salwar suits, Kurtis, Tunics, Kurti suits, readymade Blouses, Dress Materials and Bottoms. For more information, please visit www.sochstore.com.