SOTC Caters To Diverse Traveller Segments In India With Specifically Curated Travel Offerings

Jyothi Venkatesh

SOTC Travel has reinvented its expansive portfolio of holiday offerings, with a diverse range of customer segments identified in India. An extensive study of the nation’s gigantic travel market has reinforced the brand’s belief that every traveller is unique, be it a family vacationer, a budget holidayer, or a senior citizen, among others. SOTC’s offerings have been specially curated to meet the specific demands, aspirations, and nuances of each segment, consisting of unique experiences, destinations, means of travel, and more.

In identifying the many traveller segments in the country, SOTC looks forward to leverage the significant potential present, while delighting and exciting its wide range of customers. Its offerings have been specially designed to serve the following traveller segments:

They usually take at least one international vacation every year, and travels with the spouse, or with family and kids. They look for a meticulously planned tour to cover as many sites as possible within the available time and budget. It might even be the first time that they are stepping out of their homes for such a trip, but they try to make the most of it, exploring every destination in detail, even if it leaves them exhausted.

SOTC curated packages – For Asia starting at Rs. 28,000

• Phuket
• Kuala Lumpur
• Malaysia
• Dubai

This traveller wants everything to be planned and simple, valuing convenience, ease, and transparency, above all, in travel planning. They are even willing to outsource decision-making to a trusted party to avoid having to go through extensive research themselves. SOTC curated packages – For Egypt – starting at Rs. 99,900

They aim to build family memories and strengthen the bonds between its members, seeking a combination of both sightseeing and flexibility. This segment largely comprises couples aged 35-45 years, with young children less than 18 years of age, and potentially senior citizens. Primarily comprising Gen X-ers who are parents, they have built their very lives around their kids. Leisure for them is all about spending quality time as a family, and travel is an opportunity to come together and bond through playful activities. As a result, they prefer kid-engaging destinations and less crowded places to relax and seek peace at.

SOTC curated packages – For Europe starting at Rs. 1,27,200

• Fireworks at Disneyland, Paris
• Cruise by the Medieval Towns on the Rhine, Germany

With a hunger for authenticity, this traveller is extremely particular about having a flexible itinerary comprising a wide range of unique local experiences. They like to keep a minimum-viable-plan for their trips, as they prefer to discover the rest, on-the-go. Thus, they make it a point to experience the local culture of every destination, instead of just the popular and mainstream tourist attractions. They are confident travellers who know what they want, and are incredibly conscious of privacy, expecting complete personalisation of their vacation.

SOTC curated packages – For Africa starting at Rs. 141,000

• Track the Big 5, Masai Mara
• Leap off the Bloukrans
• Highest bridge jump in the world
• Skydive in South Africa

This segment predominantly comprises couples in the age range of 25-35 or 45-60 They vacation without children, looking to unwind, relax, and enjoy the journey as well as the destination. Their expectations consist of low-key experiences at a relaxing pace, and dislike itineraries, with no desire to attempt anything unusual or new. They would rather have a travel experience that sets them at ease, and allows them to relax.

SOTC curated packages – For Australia starting at Rs. 1,73,900

• Great Barrier Reef and Sydney

Senior Citizen

These travellers are generally older, retired couples aged 55 years and above, with above average income With considerably more free time on their hands, they are quite eager to travel, with an ideal vacation entailing relaxing at a serene location with the opportunity to enjoy the company of others, and spend time with their loved ones. As such, they desire relaxation and comfort, accompanied by unique experiences and reflected in a hassle-free, comfortable trip with a relaxed itinerary, preferring to travel in a group with a trustworthy travel partner for safety and security.

SOTC curated packages – For Japan – starting at Rs. 1,86,000

‘As per the SOTC Internal data 8% constitute the identified archetype –The Senior Citizen, 12% are The Family Memory Builders, The Budget Friendly Traveller is the highest at 52%, 5% fall under The Explorer and 7% constitute the  Mellow Vacationer and 16% are the Convenience Seekers.’

Mr. Daniel D'souza, President and Country Head - Leisure, SOTC Travel, said, “Being a country with a population of over 1.37 billion people, India is an extremely diversified travel market, with immense potential for the growth of the sector. Today, travel is no longer a luxury, but more of a non-negotiable necessity, with more and more Indians eager to travel due to aspirations, increased global exposure and immersive holiday experiences.As such, our curated packages and destinations have been designed specifically to meet the specific demands, expectations, and aspirations, of a wide range of unique traveller segments.”

SOTC Travel Limited (Formerly SOTC Travel Pvt. Ltd.) is a step-down subsidiary of Fairfax Financial Holdings Group; held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC India is a leading travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel and Foreign Exchange.

SOTC was established in 1949. Since then, it has escorted lakhs of travellers across the globe for more than 70 years to various destinations around the world. A new age innovative holidaymaker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays’ and we want Indians to prioritize their holidays.

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