A Celebration of Fluid Silhouettes and Traditional Prints

India, 28th March 2023 : India’s largest occasion and evening wear brand, Soch, has launched its latest Spring Summer Collection 2023.The new collection by Soch draws inspiration from the rich legacy of traditional Indian art and crafts that can be found in every nook and corner of the country. From the intricate mural crafts of Gujarat, the rich tradition of decorative art at door fronts to the age-old weaving techniques of Ikat, the collection pays homage to the diverse range of traditional art forms that have been a part of Indian culture for centuries-  Kolam, Lippan art, and Ikat.

The Kolam Edit draws inspiration from the geometric patterns made every day at home with white rice powder in the form of Rangoli. The collection features intricate geometric patterns with embroidery inspired by the art of Kolam.

The “Muse of Mirrors” capsule is inspired by the traditional Lippan mural craft from Kutch, Gujarat, showcasing intricate patterns that have been used on each piece to enhance necklines, sleeves, borders, and silhouettes in a delicate and tasteful way.

Lastly, “Ikat Impressions” features sarees inspired by traditional Ikat weaves. The collection showcases patterns made by this complex and labor-intensive technique of tie-dye and weaving. It includes single and double Ikat pattern prints from Sambalpuri, Pochampally, and Patola.

The colors of the Soch Spring Summer Collection 2023 are light, summary with emphasis on pastels, that capture the essence of the season. The collection comprises sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, kaftans and more in a broad spectrum of colors, making it perfect for any occasion. The summer collection features traditional prints, intricate work, and exquisite designs. With fluid silhouettes, breezy structures, and lightweight fabrics, this collection is perfectly curated for you to “Step Out and Shine” this summer.