Streax Shampoo Hair Colour partners with Shah Rukh Khan

Launches a new campaign that aims to motivate and instill SRK-like confidence in millions of consumers’ lives.

Streax, India’s leading hair colour brand by Hygienic Research Institute, today announced their partnership with the Badshah of Bollywood, Shah Rukh Khan to launch a campaign motivating men to turn on their charm like SRK in under five minutes with easy-to-use shampoo hair colour.

Built with an aim to inspire confidence in people, the SRK-starrer TVC supports people in realizing their aspiration to be good looking and charming like the super star himself.

The advertising campaign, created and conceptualized by Lowe Lintas and directed by Gauri Shinde of Dear Zindagi fame, is being aired across all key Indian markets.

The advertisement campaign features the life of a couple who are getting ready to go to an event.

As the husband, who is yet to get ready notices grey strands of hair, it leads him to moments of self-doubt.

However, he comes across Streax shampoo hair colour that gives him King Khan’s charisma in under five minutes.

The campaign is a continuation of Streax’s efforts to combat low-self-confidence as a result of grey hair in men through quality solutions. Streax’s partnership with Shah Rukh Khan is a step in the right direction to achieve the brand’s purpose.

Commenting on the partnership, Shah Rukh Khan said, “I loved the idea of inspiring confidence in people.

The fact that it can be done with something as simple and easy like using a hair colour is really cool.

It was great to be to be associated with Streax and I enjoyed the creative process. I wish the entire Streax team all the very best on their innovative new hair product.”

Expressing his excitement on the association, Ashish K. Chhabra, the passionate creative brain & Jt. Managing Director, Hygienic Research Institute said, “We all have lived Shah Rukh Khan during our younger days and even today we try to emulate him - be it his successful journey or style.

At Streax, we are very excited about our partnership with SRK as we inch a step closer in enhancing the consumer’s lifestyle and confidence with cutting-edge premium hair care products.

A consumer’s fast-paced life and lifestyle changes resulting in early hair greying demand modern, quick and quality solutions and we are committed to solving consumer challenges in the most efficient ways.”

Streax in India has been widely accepted by consumers for their innovative hair colour range, reaching out to millions of consumers in the past one decade.

Since the launch of Streax Insta Shampoo Hair colour, the product has conveniently solved grey-hair challenges for millions of Indian consumers.

About Hygienic Research Institute:

Established in 1957, Hygienic Research Institute (HRI) is an ISO 9001:2015 certified company and one of the fastest growing cosmetic companies in India.

Best suited for Indian consumers, every beauty product of HRI is prepared with the help of cutting-edge technology.

All the products are manufactured, tested and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like UAE, Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration

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