TAYLOR SWIFT PUTS REPUTATION ON LINE WITH FIRST SINGLE, 'LOOK WHAT YOU MADE ME DO'

Almost a week ago Taylor Swift went on a social-media cleansing spree. The Grammy-winning artist emptied her website, Instagram feed, Twitter timeline and Tumblr, giving rise to a number of theories.

Now, all of those questions and prayers have been answered. It was all for Taylor's new album REPUTATION, which is set to be released on November 10.

https://www.instagram.com/p/BYJLD0MnU89/?hl=en&taken-by=taylorswift

It all began with Taylor, who after being done with the so-called purification process, released cryptic snake videos on her Instagram. It sure did creep me out. With the single, Look What You Made Me Do, out today, we know those videos had an underlying meaning. And we can already see the snake references starting to make sense. But there's a lot to be deciphered still because the world's guessing the album might be an ode to everyone Taylor's ever shared enmity with.

Reputation is set to be pop star's sixth music album. Her last album '1989' released in 2014 sold 1.2 million copies in its first week and she's sure determined to maintain the record if not break it!

Aaaannnd, Here's the lyric video for the first single:

The song, which samples Right Said Fred’s 1991 hit, I’m Too Sexy, was released late on Thursday and has already amassed almost half a million views.

The grunge video, featuring cryptic lyrics and elements of pop and dance and house, ends with a voice message of the singer saying: “I’m sorry, but the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead.”

Wait. What?

Now we're even more curious for the upcoming songs. This mystery needs to be deciphered ASAP!