“The Media And Entertainment Industry Provides On The Job Training And There's A Huge Demand For Skilled Professionals’, Says Subhash Ghai

By Team Bollyy
New Update

Jyothi Venkatesh

Mr Amit Khare, Secretary, Higher Education, Ministry of Education & Secretary, Ministry of I&B, Govt of India today said, “Media and entertainment sector is the largest driver of growth for the Indian economy. Skill-based education in this sector will open up newer avenues and create employment opportunities for the youth.”Addressing the inaugural session of ‘FICCI FRAMES-LEAP’Mr Khare said, the artificial distinction created between skills and education, must be converted into multidisciplinary holistic education.

The National Education Policy, he said, will focus on teaching and learning and not on degrees. “Without a skilled workforce, no community will prosper, and no industry will thrive,” he added.He further mentioned that the success of the Media and Entertainment industry lies in identifying and promoting local talents. “While the COVID-19 outbreak and the resultant lockdown plunged the sector into a crisis, it also opened opportunities for small budget movies through the OTT platforms,” Mr Khare said.

Mr Inder Singh Parmar, Minister of State for School Education (IC), Govt of Madhya Pradesh said that education and skill both go hand in hand and job-focused skilling is the need of the hour. “Madhya Pradesh is a significant contributor in the skill industry and the National Education Policy will provide newer avenues for students especially in the media and entertainment industry,” he added.Mr Parmar said that implementing skill development at the school level will help in identifying talents at an early age. "The government schools need support from industries to adopt newer technologies which could transform learning and make them on par with private schools," he said.

Mr Atul Kumar Tiwari, Additional Secretary, Ministry of I&B, GoI said that media & entertainment industry has tremendous potential to contribute to the growth of the Indian economy. If can generate direct and indirect employment opportunities for the students. “The National Education Policy delivers equal importance to performing arts, which will provide a new thrust to the education scenario in the country and give the media and entertainment industry its due importance,” he noted. Ms TCA Kalyani, Managing Director, NFDC, GoI said, “We are in process of approving the proposal for the champion services sector where incentives will be provided for co-produced films in India and foreign films shot in India." Speaking on skill development, she said, “NDFC has been organizing technical workshops in schools in south India and multimedia training is being provided to children with special needs as well. We are trying to explore wider opportunities for students in the media and entertainment sector.”

Mr Subhash Ghai, Founder & Chairman, Whistling Woods International, said that the National Education Policy has given a new breather to the country’s education system. The media and entertainment industry, he said provides on the job training and there's a huge demand for skilled professionals.  He further mentioned that the need of the hour is to identify local talents and promote local stories of India and thinking beyond the obvious is the key to succeed in this industry.Dr Ashish Kulkarni, Founder, Punnaryug Artvision Pvt Ltd, said, “The new education policy will make India a global leader but there's a need for innovative courses in the rural area as the basic inputs of skills comes from rural India.”Mr Dilip Chenoy, Secretary General FICCI, delivered the vote of thanks.


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