The move from performing on-ground to now performing LIVE on digital platforms has been immersive and delightful: Hariharan

National award-winning singer, Hariharan to perform and interact with young fans via a LIVE interactive session for MX TakaTak’s initiative, TakaTak Manch on Friday 27th August!

From playback singing in films to chanting bhajans and ghazals, legendary singer Hariharan has never failed to impress music lovers across the nation.

The national award-winning singer is all set to engage with millennial fans with his LIVE performance on India's leading short format video app - MX TakaTak for their initiative, TakaTak Manch.

With TakaTak Manch, the platform aims to inspire new musicians by offering them a chance to perform on the Discovery Manch every Wednesday and to commemorate Star Manch with brilliant established artists on Fridays.

Boasting an exciting line-up, TakaTak Manch is a virtual stage that is home to energetic performances by big names in the industry such as Vishal Dadlani, Sukhwinder Singh, Neha Kakkar, Tony Kakkar and Jass Manak amongst others and will now see Hariharan regale the MX Community with his soulful numbers.

Hariharan’s all-time hits such as Tu Hi Re, Taal, Mere Dushman Mere Bhai, Jiv Rangla, Muthu, Minsara Kanavu and Jeans have been a delight to hear and his live concerts have always been an audience favourite.

However, the pandemic has led to an interesting shift that sees veteran artists expanding their horizon and are seen warming up to trending short video platforms to engage with a newer set of audiences.

One such example is MX TakaTak’s initiative - TakaTak Manch that sees Hariharan collaborating with the short video platform to engage with millennials and GenZ fans.

Performing LIVE comes naturally to artists but the shift from LIVE audience to LIVE digital sessions is a major change and senior artists are now landing their feet in these new-generation formats.

Commenting on the collaboration, Hariharan said, “Music is timeless. Singing LIVE in front of my fans has always been a fantastic experience.

The move from performing on-ground to now performing LIVE on digital platforms has been immersive and delightful. In such uncertain times, I’m thankful to MX TakaTak for hosting such an engaging initiative.

TakaTak Manch helps us interact and bridge the gap between our fans in the most seamless way.

I am looking forward to performing and engaging with my fans during the LIVE session.”

Hariharan is all ready to dazzle the audience with his soulful songs and the unique performance begins at 8.30 pm this Friday.

Tune into TakaTak Manch at 8:30 pm every Friday and download the MX TakaTak app today: https://bit.ly/MXTakaTakApp

About MX TakaTak

MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organized and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others.

This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more.

Generating 2 billion+ video views daily and home to 48Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users.

About MX Player

MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming.

Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs. of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music.

The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps.

MX Player has now spread its footprints across 12 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.

MX has further expanded its business with the launch of its short format video app MX TakaTak - a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 48Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.