Jyothi Venkatesh
Despite facing tough competition from big-ticket films such as Kalank, Hollywood’s blockbuster, Avengers: Endgame, Zee Studios’ The Tashkent Files has recorded a fantastic run at the box office collecting Rs. 14.35 crores NBOC in India at the end of forth week. The film opened in 250 screens and continues to run in 170 screens generating footfalls even in its 5th week. Directed by Vivek Aghnihotri, The Tashkent Files is a political thriller surrounding the death of late Prime Minister, Lal Bahadur Shastri.Speaking on the film’s response, Bhumika Tewari, Head-India Distribution, said, “We are delighted at the amazing response from the audiences, making it the first Hindi hit of the new financial year. Our release strategy was to open the film at 250 screens at first and target specific key markets like Mumbai, Delhi, Kolkata, Bangalore among others in the initial phase. We increased screens and opened new markets including Kolhapur, Nasik, Hubli, Kota, etc from second week onwards with positive word of mouth which is playing a big role in its successful run”.The Tashkent Files is running successfully at theatres.
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