TOP STARS GO TO ANY EXTENT TO MARKET THEIR FILMS AND ENSURE SUCCESS

Hindi films have always from times immemorial, managed to add an extra edge to their promotions. There are several films that have used unique selling strategies - Jyothi Venkatesh

These are occasions when the stars go the extra mile and extend their talent and charisma to the real-world, doing things they wouldn’t usually do, just so their film gets a stellar opening.

Take For example Vidya Balan. Though her film Bobby Jasoos was a big flop, before its release Vidya Balan tried her level best to promote it.

Bobby Jasoos was Vidya Balan’s version of a Peter Sellers film. She was seen in many disguises in the film, owing to the fact that she was playing a private detective. So in order to promote the film, she even dressed up as a beggar and sat outside Hyderabad station to first blend in and then cash in on the strategy.

It was not for the first time that Vidya had resorted to a strange marketing act like this. Earlier when her film Kahaani was released, Vidya had made it a point to participate in a TV serial by disguising herself as the character from Kahaani, to the extent of even attiring herself as a heavily pregnant mother to promote her role in the film Kahaani