Twinkle Khanna Joins Save The Children As Artist Ambassador To Promote Adolescent Health And Menstrual Hygiene

Twinkle Khanna, has joined Save the Children as the Artist Ambassador to promote adolescent health and right to menstrual hygiene.  Bidisha Pillai, CEO, Save the Children says, “I am delighted that Twinkle Khanna has joined Save the Children as our artist ambassador to champion the critical issues of adolescent girls. She is a vocal, influential and strong champion of the rights of adolescent girls -- especially their health and menstrual hygiene. Her voice will encourage our young champions who are driving change for themselves and others around them.” Twinkle Khanna exults, “Even today, one half of the population in our country continues to struggle for their fair share. Women and girls are often denied access to rights simply because they are born girls. And this discrimination begins right from the womb and the cycle continues. And they continue to lose out on the most basic of the rights – whether we talk of health, education and on it goes. Access to basic health and hygiene should not be a matter of chance but choice and rights. Taboos and lack of awareness around something as natural as menstruation push more than 50 per cent of women to most unhygienic practices. We need to push boundaries, and we need to have more open, honest conversations around menstruation to begin with. I, Twinkle Khanna, am excited to join Save the Children as their artist ambassador to champion the cause of adolescent health and menstrual hygiene”. Save the Children priorities include social behavior change communication to overcome the social taboos and misconceptions and misbeliefs on menstrual hygiene, empowerment of adolescent girls to take appropriate decisions on management of menstruation, improving the targeting of influencers, improving the reach and quality of low-cost pads, improving access to sanitation (toilets) at schools and in communities, inculcating hygiene and sanitation behaviors and practices for better management of menstruation in schools and communities.

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