Uc Browser Ties Up With Red Chillies Entertainment To Promote Badla 

Jyothi Venkatesh

UC Browser has tied up with the production banner Red Chillies Entertainment to promote the latest crime thriller, Badla. The trailer of the movie has been trending on UC Browser since its release. Badla, directed by Sujoy Ghosh and starring Amitabh Bachchan and Taapsee Pannu, is slated to release on 8 March 2019. The movie will see the actors come together for their second outing post the very successful Pink. The film is produced by Red Chillies Entertainment in association with Azure Entertainment and is an official adaptation of the 2017 Spanish movie Contratiempo: The Invisible Guest. As a Digital Partner for Red Chillies Entertainment, UC has been sharing latest updates about the movie and its stars for its wide user base of 130 million in India. UC Browser also hosted the film’s actor Tapsee Pannu on its platform for a fun chat session on Feb 26 with over 250,000 fans joining in to live chat with the actor. The collaboration is part of UC’s efforts to provide specialized curated content across multiple categories for its users. UC will also launch a H5 game based on the movie on March 08 for true blue Bollywood fans.

According to Cheetah Lab and UC Media Lab Joint Report, Entertainment is the largest category in mobile content consumption for Indian users on UC’s news feed platform. Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. Recent developments of mobile screens have fundamentally impacted traditional media and entertainment industry within the Indian market, gradually changing viewing habits of people. With increasing popularity of smart devices and acceleration of network speeds, Indian users are gradually shifting from traditional media to digital media for content consumption. India’s growing middle class, a large population of millennials, increased economic growth prospects, as well as the development of digitization are some of the factors leading this trend.

As the No.1 third-party mobile browser in the world, UC Browser aims to deliver enjoyable content and experience to millions of users. UC has also successfully partnered with production house RSVP for URI: The Surgical Strike and Kedarnath, reaching out to a wide user base with the browser’s strong reach in tier II, III and IV cities and towns. UC and RSVP will look to explore new ways to take the partnership forward and provide unique entertainment content to users. UC has also successfully promoted Zero, Batti Gul Meter Chalu and Baazaar in the recent past.

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