Ufo Moviez Steps Up To Support The Cinema Medium And “Feed Our Future”, A New Global Cinema Advertising Campaign

Jyothi Venkatesh

UFO Moviez has announced its support for “Feed Our Future,” a powerful new advertising campaign aimed at getting global cinema audiences to tackle global hunger by supporting the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide. With the support of Facebook, “Feed Our Future” was launched via a Facebook Live from Facebook’s Mumbai office, and was hosted by TV personality Mini Mathur and director R Balki, the Founder of Feeding India Ankit Kawatra, celebrity chef Vicky Ratnani, Siddharth Bhardwaj, Chief Marketing Officer & National Sales Head, UFO Moviez and Sonam Kapoor, Sonakshi Sinha, and UN Environment Goodwill Ambassador Dia Mirza. “This is the first time in India that a campaign of this magnitude has run towards a global cause,” said Sanjay Gaikwad, Managing Director of India’s largest digital cinema network UFO Moviez. “We’re happy to address the issue of global hunger in India with the World Food Programme. Cinema is the most impactful medium to deliver such a message to the audience in a highly captive environment. UFO Moviez is the largest in-cinema advertising network and will run the emotionally stirring 60 sec ad film across its screens for eight weeks.” The ad was conceived by advertising legend Sir John Hegarty and The Garage Soho and directed by Lynne Ramsay and produced by Somesuch & Co. AWA, the Global Cinema Advertising Association, in association with WFP, will air “Feed Our Future” on cinema screens in more than 30 countries.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Feed Our Future, Ufo Moviez, R Balki