Varun Dhawan becomes the face of SAB TV

The happy go lucky Badrinath of Bollywood, Varun Dhawan, has been roped in as the happiness ambassador for Sony's SAB TV, which is re-branding itself and will re-launch with a new identity on June 13. 

The channel will see a new line-up of comedy shows, lively packaging, and vibrant visuals aimed at providing an enriching and revitalising visual experience. The brand's new expression underlines the channel’s conviction “if you are not laughing, you are not living”.

The new logo features happy colours including bright orange and yellow symbolising vibrancy yet comfort and warmth. The little bit of purple gives it a slight oomph. 

Varun being his energetic self brings in the desired dose of youthfulness, a fresh of wave energy and contemporariness to the brand with a new dance number to a new foot-tapping track.