Viacom18 To Bring Rishtey Cineplex, Rishtey Under Colors Umbrella From 1 Mar

Jyothi Venkatesh

To harness the power of brand Colors, Viacom18 is set to bring its Hindi movie channel Rishtey Cineplex and the Hindi general entertainment channel Rishtey under the Colors umbrella, according to Television Post Assuming their new identities 1st March onwards, the channels will be known as Colors Cineplex and Colors Rishtey respectively. Amped up with new content, the channels will be establishing themselves as premium urban entertainment destinations available on a pay model. After having positioned itself as a leading mass Hindi movie channel, Colors Cineplex in its reinvigorated avatar will woo the viewers with its powerful line-up of blockbuster films and content-around-content formats. Colors Rishtey on the other hand, will showcase recent and popular shows from Colors’ vast content library, like Naagin Season3, Dance Deewane, Bigg Boss, Madhubala along with newly introduced original series like Navrangi Re! and Hum Saaf Saaf Hai.

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