Vibhu Agarwal, CEO Atrangii Attends a Panel on Next Gen Broadcasting at Prasar Bharati’s BES Expo 2023
Vibhu Agarwal, one of the most renowned name in the OTT industry and Founder & CEO, Atrangii TV and app, recently attended a panel discussion on ‘Content Planning and Monetization Strategy for Broadcast and OTT Platforms’ at Prasar Bharati’s BES Expo. Experts from around the globe discussed emerging broadcast technologies and advancement happening in the field at the BES Expo 2023, which was held at Pragati Maidan earlier in Delhi.
He was amongst the esteemed international delegates and spoke on varioustopics such as ‘How do OTT monetize content and generate revenue’, ‘How does one choose pricing’, ‘How much is spent on customer acquisition’ and ‘How does one attract viewers to pay for the subscription. He shared insights into audience entertainment consumption pattern and explained how with Atrangii, they have started an ad-free general entertainment channel for the masses. He even shared that they are in the process of initiating content tie-ups with various other platforms to showcase their content library in diverse market. In his panel discussion, he also shed light on his global expansion plans with their international quality content, one of its kind storylines and talented actors in the financial year of 2023.