Vicky Kaushal And Kiara Advani To Be The New Faces Of Housing.Com’s Tv Campaign

Jyothi Venkatesh

Housing.com, India’s most innovative real estate platform, will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7^th December, 2018. Showcasing Housing.com's Smart Search Technology, the communication will target the millennial home-seeker in major cities in India. It will be amplified across TV, Print, Digital, Radio, Cinema, DTH and Outdoor media. The total spend across platforms will be around Rs. 35 crores with a major thrust on television followed by digital.The campaign draws insight from a consumer behaviour study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are found to be more diligent, rational and practical in their approach than men. The study discovered that the involvement of women between the age group of 18 and 34 (millennials) is growing rapidly in property-related decisions. In 2016, women users accounted for 51 per cent of the sessions online, while men accounted for 49 per cent. So far in 2018, women account for 54 per cent of online sessions on Housing.com and the share of men in this regard has fallen to 46 per cent.

This campaign is being launched to celebrate the increasing participation of women in the home buying journey and at the same time to showcase Housing.com's Smart Search Technology that enables users to find their dream home by providing in-depth information in a structured and effortless manner. It helps users to quickly and efficiently compare price trends by locality, identify nearby amenities in the neighbourhood such as schools, hospitals, supermarkets and ATMs among others and find customised home listings of their choice be it in the luxury, affordable or ready-to-move-in segments. The campaign has been created around the need for focussed search in a quick and efficient manner.

Conceived by Lowe Lintas, the campaign is built around an endearing dynamic between a husband and wife, with the wife playing a critical role in the home-search process. The ad is weaved around a situational comedy involving a couple on what is meant to be a typical morning. The narrative evolves into a pleasant surprise in the end with the man doffing his hat to his wife - "Ghar dhoondhna koi inse seekhe”.

Snehil Gautam, Head of Marketing, Housing.com said, “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Vicky Kaushal, Kiara Advani, Tv Campaign, Housing.Com