A riveting panel discussion headed by Mayank Shekhar had Vikramaditya Motwane, Vivaan Shah, Vijay Singh, Nandita Das, Dinesh Vinjan, Devang Sampath and Tanveer Bookwala delved into the ultimate debate “Will cinema survive?.”The panelists weighed in sharing their beliefs that film content and exhibition is here to stay and one would be foolish to ignore digital discontinuity – not just in the movie business, but also the platform business. Vijay Singh of Star Fox gave an analogy of how hotels haven’t shut down because of Airbnb, it’s just the business model that has changed and one had to merely adapt to the way industries evolve. The kind of content that is produced has to be tailored to what resonates better with OTT platforms or theatres but the overall business is definitely here to stay.

Vikramaditya Motwane Says Movies On Theatres Will Always Be Large Screen Enertainers

Vikramaditya Motwane shared his views by stating that while directors love the cinematic experience, it’s more about getting the audience to watch it. “Movies in theatres would always be large screen entertainers whereas every other nuanced bit will be on OTT platforms and there’s nothing wrong with that”. In the end, everyone unanimously agreed that cinema, certainly isn’t dead. The Jagran Cinema Summit has been curated with some of the biggest names in the industry, solely to discuss pure cinema and its way forward. Vivaan Shah, who was last seen in Laali Ki Shaadi Mein Laddoo Deewana said that it is not just films which have been affected by digital explosion but other business models too like food, textiles etc which can be now delivered home without one having to step outside one’s home. The 9th Jagran Film Festival will be held in Mumbai between September 27th – September 30th, 2018 at Cinepolis, Andheri, Mumbai.

Ekta Kapoor Says Ott Gives You The Choice You Didn’t Have Earlier

With the steady rise in a number of OTT platforms, the Jagran Cinema Suummit concluded with Ekta Kapoor talking about “Is it time to go OTT on OTT?” Acceptance is the biggest word that we should learn. I have as much fun making a show like Naagin as much as I do promoting a lipstick. Folklore should be enjoyed and revelled but we are cagey. I wanted to do drama and I realized that Indian families want to watch things together, so that’s the experience I gave them. Experiences changed over time, so films have to change based on that. The convenience OTT gives you is the choice that you have now. You don’t have to sit through a 3 hour movie in a theatre even though you don’t like it. Don’t like something? Watch something else! Mobile is going to decide and dictate what people want to watch. They might want to watch both Naagin and Narcos or a romantic movie or a thriller, and there’s a whole world out there!”

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Mayank Shekhar, Vikramaditya Motwane, Vivaan Shah, Vijay Singh, Nandita Das, Dinesh Vinjan, Devang Sampath, Tanveer Bookwala