Vikrant Massey, Radhika Apte and Shibani Dandekar unveil Copper Dog in India

December 2020: With much anticipation about the new posters of ‘House of Rascals’ which were revealed on the Instagram pages of Vikrant Massey, Radhika Apte and Shibani Dandekar. Diageo India confirms Influencer collaboration with the actors for its newest single malt entry in India: Copper Dog.

We are happy to introduce Copper Dog in India

 Copper Dog Whisky, a unique blend of eight fine Speyside single malts exuberate the characteristics of being resourceful, rascally, inclusive and real. As the artists have been defining ground breaking roles across tv screens and web shows, Diageo India’s association with the stars aims to revolutionize the culture of ‘Single Malts’ in India in 2021.

Commenting on the launch, Abhishek Shahabadi, VP and Portfolio Head, Premium & Luxury Brands at ‎Diageo India said, “We are happy to introduce Copper Dog in India, as a valuable new addition to our portfolio which is one of the finest blended malts scotch whisky, created in Scotland. We are positive that the liquid will bring a new luxury experience to consumers that prefer to bend the rules with whisky’’

The liquid possesses caramelized sugars

Copper Dog is a unique blend of no fewer than eight single malt whiskies (including Knockando, Rose Isle and Inchgower), slowly marred together in old oak casks. The liquid possesses caramelised sugars, soft fruits and a gentle wood presence with a creamy finish that enhances the subtle, distant spices of the liquid.  An integration of ripe orchard fruits (apples and pears), berries and a hint of citrus, layered above a background of sweet wood and creamy vanilla fudge, it contains a palate that has a rich creamy mouthfeel that can be mixed in any way you please, however it should be preferred straight up or in a cocktail over the bar table.

The liquid has attained a global ranking as it was awarded Double Gold at the San Francisco World Spirits Competition 2020. This prestigious ranking is awarded to those who receive a gold medal rating by all members of the judging panel.

The Copper Dog Story

In 1707, the British crown drove whisky production underground and Scotland became a hot - bed of spirit smuggling. Renowned for its remote Highland location, Speyside was smuggler’s paradise with stills and bothies hidden in every nook and cranny. Whisky was heavily taxed - landowners were getting rich and ordinary people were suffering. Only in 1823 did the House of Lords manage to get the industry back under control. But whilst the law eventually won and whisky became big business, there were still strands of rebellion.. THE WORKERS.

But the most celebrated tales were around a device called the ‘Copper Dog'

Raised in a century old tradition of making one’s own, they blended from wherever they could, from different casks and different distilleries using all kinds of mechanisms to get their own blends home. But the most celebrated tales were around a device called the ‘Copper Dog’. These were bits of copper tubing with a penny soldered to one end and a cork in the other. They hid these copper dogs down their trouser legs and in their belts.

The idea for Copper Dog was born at the Craigellachie hotel, located in the heart of Speyside whisky country. Built in 1893, the hotel pub was a place frequented by local distillery workers and highland travellers who used to share their tales, including those about their copper dogs and smuggling. In 2014, Piers Adam bought the hotel and inspired by these stories, he named the hotel pub the Copper Dog and instigated the creation of a whisky of the same name.

The small inn-style hotel strives to represent everything that is great about Speyside – great food, great beverages and great hospitality.

For further information, please contact:

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About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice