VIRAT KOHLI KE LIYE KHUB GHADGADATI HUI TAALIYAAN , AUR KUCHH GALIYAAN BHI ...

I have seen some of the latest Indian cricket playing captains like M.A.K Pataudi , Sunil Gavaskar , Sachin Tendulker and M S Dhoni at the pick of their careers - Ali Peter John

I have seen them receiving all the kind applause and appreciation for their skills on the field .

But , l have still to see a captain like Virat Kohli who is not only known for his captaincy and his brilliance as a cricketer but also because of his marrying a well known Hindi film star like Anushka Sharma and their baby Vamika ... And most of his popularity and success comes from his active association with the social media.

And Virat and Anushka have reached new heights of popularity after the coming of their daughter , Vamika in their lives.

Let's take a look at why Virat is the superstar of the social media...

His exceptional skills on the field have not only made Virat Kohli a favourite of Indian cricket fans but also for brands, who have associated with him over the years.

Along with tremendous sportsmanship, Kohli as a brand ambassador proved to be responsible when he dropped soft drink & fairness cream brands from his list of brand associations.

At a time, when fans are taking notice of celebrities taking a more humanitarian and selfless approach through their social media presence, Kohli continues to remain popular with his frank communication & attitude.

The captain leverages social media in a 360-degrees manner. From Virushka moments to the posts associated with cricket, from brand collaborations such as Puma, Audi, Star Sports, amongst many more, amplified through Facebook, Instagram & Twitter to his own business ventures promoted through his social media pages, Kohli also shares the NGO initiatives undertaken.

The year 2020 commenced with motivating posts of the cricketer with Anushka Sharma, sporting candid moments.

As COVID-19 took a grip over the world, the cricketer’s social media page took a more serious turn from sharing cricket moments to urging his fans to take responsibility & support the government initiatives to fight the ongoing pandemic…

The cricketer also supported many cause-based campaigns like #MatKarForward & #LockdownOnDomesticViolence during these times.

Another likable trend observed on Kohli’s throughout his social media pages is his constant support for spouse & Bollywood actor, Anushka Sharma & her OTT ventures.

Time & again, Virushka has been under the ire of trolls that both have tackled gracefully. The power couple is often seen sharing a glimpse of the pranks and candid moments with each other across social media platforms.

A noteworthy part of the captain's social media strategy has been ‘fitness’ that he passionately shares through his pages.

Social media plays a crucial part for the cricketer where the cricket star seems to have struck the correct chords through his social communication & tonality.

Kohli has a huge following on social media, which can be seen below

Instagram: 141 million , Facebook: 4.7 millions

The cricketer hit a half-century to achieve 50 million Instagram followers in February 2020 making his profile one of the most followed pages from the Entertainment & Sports sector in India.

Dissecting Kohli’s Instagram audience segment further, it is observed that more than 15% of Kohli’s followers are into fitness. The rest of the audience set is skewed towards Travel, Style & Fashion.

According to data, Kohli enjoys 0.35% engagement on his Facebook account making it to the top 1% of influencers with a score of 9.27. Major Facebook post hashtags used have been around his own brands .

The cricketer’s twitter profile witnessed a 0.07% engagement rate with a significant gap in his more than 85% of his throughout Kohli’s social media presence, the cricketer gains maximum traction for content associated with Cricket.

Throughout his social media pages, Kohli shares a glimpse of his haven & endearing moments with spouse Anushka Sharma. The social media posts range from the couple sharing candid moments to even pranking one another with copies reflecting the humane approach of the sports star

ZAMAANA INSAAN KE SAATH KAISE KAISE KHEL KHELTAA HAI . LEKIN YE BAAT PAKKI HAI KI ZAMAANA VIRAT KE SAATH SIRF ACHHE KHEL KHELTAA HAI