Jyothi Venkatesh
Reacting to the positive changes on the budget, Rajesh Mishra, Chief Executive Officer (CEO) - Indian Operations, UFO Moviez says, “We believe that this is a great move for the Indian film industry. We welcome the government’s initiative, to introduce the anti-camcording provision as part of the Cinematography Act to fight against piracy. This will give teeth to the law to take stringent action against the offender. UFO Moviez digital cinema systems provide watermarking in each cinema wherein the system creates a unique fingerprint when projecting the digital movie on the screen in a non-intrusive manner. Using this technology security feature, it is possible to trace, from a pirated CD or DVD, the name and location of the theatre where the film was illegally videographed, along with other co-ordinates like time, date, etc., thus, helping to crack down on piracy. We are sure this a very pragmatic step ahead by the government and will ensure the reduction of losses the film industry incurs.”
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