Aamir Khan Rejects ₹120 Cr OTT Deal, Will Decide on Digital Release in 2 Months

Aamir Khan has rejected a significant ₹120 crore offer from Amazon Prime Video for the OTT rights of his upcoming film "Sitaare Zameen Par," opting to delay any digital release decisions until two months after the film's theatrical debut

This decision has surprised industry insiders, as it goes against the common practice of securing OTT deals before a film's theatrical release to ensure early revenue

Aamir believes that delaying the OTT release will encourage more people to watch the film in cinemas, thereby supporting cinema halls and preserving the traditional movie-going experience

The actor argues that when audiences know a movie will eventually be available online, they might skip the theatrical experience, which he feels weakens cinema culture

Aamir's confidence in the film's success is evident, as he trusts that "Sitaare Zameen Par" will perform well in theatres, supported by positive advance booking trends

The film, described as having a strong message and purpose, is seen as a spiritual successor to Aamir's earlier work, "Taare Zameen Par"

Initially considering a direct release on YouTube under a paid category, Aamir opted for a theatrical release first due to the rising excitement and momentum

His decision to postpone the digital release reflects his unwavering confidence in the film's impact and his desire to prioritize its theatrical experience