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Actress Kritika Kamra is set to visit her hometown in Madhya Pradesh to connect with women artisans involved in her fashion initiative, which began in 2024
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The initiative aims to empower women and preserve traditional art, focusing on the handloom and textile industry, deeply rooted in Chanderi, Madhya Pradesh
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Kritika emphasizes the importance of recognizing grassroots talent, particularly the skilled women artisans who contribute significantly to her fashion line
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She shares a personal connection with Madhya Pradesh, as her mother is from the state and introduced her to Chanderi's cultural richness and traditional handloom art
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Kritika's goal is to provide employment opportunities, make women self-reliant, and offer a modern platform for their traditional work, ensuring fair compensation for their efforts
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The actress sees her visit as an opportunity to learn from the artisans' inspiring stories and strengthen her bond with them, acknowledging their role in her success
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Kritika believes in using her platform to empower the next generation of women, aiming to involve more women in her initiative as it grows
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Her initiative presents traditional handloom art in a contemporary form, with Kritika taking a personal interest in every step of the process
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