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Amazon MX Player has teamed up with Yatra to create a global brand film starring Bollywood actor Jackie Shroff This collaboration aims to showcase the seamless travel experience provided by Yatra, combined with the entertainment offerings of Amazon MX Player.
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The brand film highlights the extensive international content library of Amazon MX Player, featuring Korean, Turkish, and Mandarin shows that are dubbed in Hindi, Tamil, and Telugu, offering viewers free access to a wide range of entertainment
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Jackie Shroff brings his unique charm to the film, emphasizing Yatra's ability to offer smooth and affordable travel solutions, while also promoting Amazon MX Player's diverse content offerings, including K-Dramas, Mandarin Dramas, Hindi blockbusters, action thrillers, and comedies
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The collaboration between Amazon MX Player and Duolingo is also featured in the film, showcasing how language learning can enhance travel experiences and enable viewers to enjoy international shows in their original languages
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Aruna Daryanani, Director at Amazon MX Player, expressed enthusiasm about the partnership, highlighting the innovative and engaging nature of brand films that blend entertainment with practical utility for the audience
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Dhruv Shringi, CEO of Yatra, shared excitement about the collaboration, emphasizing the shared vision of making travel enjoyable and memorable, and recognizing Jackie Shroff's contribution to the campaign's success
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Amazon MX Player offers premium content for free across India, including award-winning scripted series, reality shows, and international content dubbed in local languages, accessible through various platforms like mobile apps, Amazon shopping app, Prime Video, Fire TV, and Connected TVs
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