Amidst glam-galaxy of social-media celebs Aspect Hospitality launches 25 Pan-Asian cuisine outlets of Nom Nom Express in 02 cities. by Chaitanya Padukone

Aspect Hospitality has launched 25 new Nom Nom Express outlets, focusing on Pan-Asian cuisine, across Mumbai and Pune, marking a significant expansion in the Quick Service Restaurant (QSR) sector

The grand launch event, held at the Estella resto-bar in Juhu, was attended by a slew of showbiz and social media celebrities, adding a glamorous touch to the occasion

Aksha Kamboj, Executive Chairperson of Aspect Global Ventures, led the launch along with Hitesh Keswani, Managing Director, and Sandeep Singh, CEO, emphasizing the brand's innovative and bold growth strategy

The launch featured a synchronized digital reveal of all 25 locations, accompanied by an engaging social media campaign, ensuring widespread visibility and excitement

Guests at the event enjoyed a variety of Pan-Asian dishes, including baos, dim sums, and noodles, alongside mocktails and other beverages, showcasing the brand's culinary offerings

A special Augmented Reality (AR) booth allowed attendees to interact with a virtual city featuring Nom Nom stores, enhancing the immersive experience

The launch was supported by a social media blitz and an influencer campaign titled "Mumbai & Pune, Ready to Nom?", which helped create buzz and anticipation

Nom Nom Express aims to deliver authentic Asian flavors quickly and affordably, with plans to expand further by adding 25 more outlets by June, bringing the total to 50

Aspect Hospitality, known for its diverse culinary brands, continues to innovate and expand its presence in the Indian food scene, with Nom Nom Express playing a key role in its growth strategy

The brand's focus is on providing high-quality, convenient dining experiences, leveraging major delivery platforms like Swiggy and Zomato to reach a broad audience