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Candere, a lifestyle jewellery brand from the House of Kalyan, has appointed Bollywood superstar Shah Rukh Khan as its brand ambassador, emphasizing its national expansion strategy
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Shah Rukh Khan's global appeal and connection with Indian audiences make him an ideal fit for Candere's vision of redefining jewellery as a form of self-expression and meaningful gifting
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The partnership aims to celebrate individuality and target a new customer category, particularly those who are expressive, individualistic, and digitally engaged
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Shah Rukh Khan will feature in Candere's multimedia campaigns across digital, television, print, and in-store experiences, enhancing the brand's visibility and reach
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Candere's Director, Ramesh Kalyanaraman, highlighted the growing segmentation in the Indian jewellery industry, with consumers seeking pieces that reflect their personality and lifestyle
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The brand offers versatile, design-led collections that appeal to modern sensibilities, with a strong presence in both women's and men's jewellery categories
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Candere's omni-channel strategy ensures a seamless shopping experience across its e-commerce platform and retail spaces, supported by the legacy of Kalyan Jewellers
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Shah Rukh Khan expressed excitement about partnering with Candere, appreciating its modern perspective on jewellery as a powerful expression of love, memories, and identity
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With over 75 retail stores and a growing presence across India, Candere is redefining lifestyle jewellery by offering designs that serve as true expressions of personal style
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The collaboration underscores Candere's commitment to balancing elegance and affordability, making it a preferred choice for everyday wear and meaningful gifting
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