CANDERE SIGNS SHAH RUKH KHAN AS BRAND AMBASSADOR

SHAH RUKH KHAN

Candere, a lifestyle jewellery brand from the House of Kalyan, has appointed Bollywood superstar Shah Rukh Khan as its brand ambassador, emphasizing its national expansion strategy

SHAH RUKH KHAN

Shah Rukh Khan's global appeal and connection with Indian audiences make him an ideal fit for Candere's vision of redefining jewellery as a form of self-expression and meaningful gifting

SHAH RUKH KHAN

The partnership aims to celebrate individuality and target a new customer category, particularly those who are expressive, individualistic, and digitally engaged

SHAH RUKH KHAN

Shah Rukh Khan will feature in Candere's multimedia campaigns across digital, television, print, and in-store experiences, enhancing the brand's visibility and reach

SHAH RUKH KHAN

Candere's Director, Ramesh Kalyanaraman, highlighted the growing segmentation in the Indian jewellery industry, with consumers seeking pieces that reflect their personality and lifestyle

SHAH RUKH KHAN

The brand offers versatile, design-led collections that appeal to modern sensibilities, with a strong presence in both women's and men's jewellery categories

SHAH RUKH KHAN

Candere's omni-channel strategy ensures a seamless shopping experience across its e-commerce platform and retail spaces, supported by the legacy of Kalyan Jewellers

SHAH RUKH KHAN

Shah Rukh Khan expressed excitement about partnering with Candere, appreciating its modern perspective on jewellery as a powerful expression of love, memories, and identity

SHAH RUKH KHAN

With over 75 retail stores and a growing presence across India, Candere is redefining lifestyle jewellery by offering designs that serve as true expressions of personal style

SHAH RUKH KHAN

The collaboration underscores Candere's commitment to balancing elegance and affordability, making it a preferred choice for everyday wear and meaningful gifting