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Riteish Deshmukh, a prominent figure in Bollywood, is involving fans in a creative decision for his upcoming film, Raja Shivaji, by inviting them to design the font for the film's official logo
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This initiative is a collaborative effort between Mumbai Film Company and Jio Studios, aiming to engage designers, typographers, and enthusiasts worldwide in a unique opportunity
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The contest is more than just a design challenge; it allows participants to contribute to a project that honors the legacy of Chhatrapati Shivaji Maharaj, embodying themes of strength, spirit, and Indian culture
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This approach by Riteish Deshmukh underscores the film's significance as a collective journey, moving beyond traditional Bollywood practices
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The open call for creative minds is a testament to the film's deep roots in Indian history and pride, showcasing Riteish's dedication to making Raja Shivaji a meaningful cinematic experience
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The initiative is a refreshing deviation from the norm, highlighting the film industry's evolving dynamics and the growing trend of fan involvement in creative processes
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By engaging the public in this way, the film aims to create a sense of community and shared ownership, fostering a deeper connection between the movie and its audience
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This move aligns with Riteish's vision of not only directing a film but also creating a cultural artifact that resonates with both historical significance and modern artistic expression
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