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"Goongoonalo" is India's first artiste-owned cultural app, launched at a star-studded event in Mumbai The app is designed for artists by artists, providing a platform for music, poetry, storytelling, and other creative expressions.
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The app was launched by over 27 renowned music-centric artists, including Javed Akhtar, Shankar Mahadevan, and Sonu Nigam It aims to give artists creative freedom without the constraints of producers or music companies.
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"Goongoonalo" offers a range of features such as original content, unreleased classics, mentorship sessions, masterclasses, jam sessions, open mics, and direct fan interactions, allowing artists to connect directly with their audience
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Founding members include notable figures like Javed Akhtar, Shankar Mahadevan, Sonu Nigam, and Prasoon Joshi The app was developed by technology expert Sridhar Ranganathan, with Sherley Singh as CEO.
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The platform is unique in that it allows artists to own their songs and share in the revenue generated This model empowers artists to maintain control over their creative work.
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Artists expressed their excitement about the platform, highlighting the freedom it offers to explore and express their own ideas without external pressures
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"Goongoonalo" aims to introduce new talents and provide exposure to emerging singers, lyricists, and composers, fostering a collaborative and supportive community
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Upcoming features include "Goongoonalo Originals" with a special song by Shreya Ghoshal, and workshops with artists like Arijit Singh and Salim-Sulaiman The 'Fanverse' feature will engage fans in designing merchandise, crowdfunding, and virtual meetups.
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The platform is seen as a new digital form of India's cultural soul, offering unique collaborations and opportunities for cross-genre partnerships among artists
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"Goongoonalo" is positioned as a historic initiative that will inspire and empower the next generation of artists, providing them with the tools and freedom to realize their creative dreams
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