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Priya Atlee and filmmaker Atlee have ventured into the world of sports by acquiring the Bengaluru franchise in the World Pickleball League (WPBL), naming their team Bengaluru Jawans
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The WPBL, co-founded by former Indian tennis players Gaurav Natekar and Arati Ponnappa Natekar, will begin on January 24th and feature 48 players from India and around the globe competing for six franchises
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The Bengaluru Jawans boast a strong lineup, including Indian pickleball star Vrushali Thakare, known for her dynamic playing style, alongside international players like Jack Foster and Katerina Stewart
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Priya and Atlee are thrilled to merge their passion for entertainment with sports, seeing the WPBL as a perfect blend of high-energy sport and vibrant entertainment
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They believe the World Pickleball League has the potential to redefine sports experiences in India by combining athleticism, culture, and community
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The couple shares a deep connection with Bengaluru, appreciating the city's unique charm and the support they've received from its residents
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Gaurav Natekar, WPBL's Co-Founder and CEO, welcomed Priya and Atlee, highlighting that their involvement adds significant momentum to the league's vision of creating an extraordinary sports platform
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With this partnership, the WPBL aims to foster a vibrant pickleball ecosystem, promising a new era of excitement and growth for the sport in India
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The WPBL will offer a unique experience by integrating storytelling and entertainment, aligning with Priya and Atlee's expertise in these areas
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The league, starting on January 24, 2025, is set to provide a thrilling fusion of sports, entertainment, and community engagement
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