Salman Khan Reaches Delhi High Court to Secure His Personality Rights

Bollywood superstar Salman Khan has approached the Delhi High Court to secure his personality rights, aiming to prevent the unauthorized commercial use of his name, image, voice, and identity

Justice Manmeet Pritam Singh Arora is presiding over the case, and the court has directed social media platforms to address Khan's complaint within three days, following the rules set by the Information and Technology (Intermediaries Guidelines and Digital Media Ethics Code) Rules, 2021

Salman Khan's legal move is part of a broader trend among celebrities seeking to protect their personality rights against misuse, especially in the digital age where AI-generated content and deepfakes pose new challenges

The High Court has previously granted interim relief to other prominent figures, such as Aishwarya Rai Bachchan, Hrithik Roshan, and Karan Johar, who have also sought to protect their public identities

Personality rights allow celebrities to control the use of their recognizable features like their name, voice, and image, which are protected under the right to privacy and moral rights in the Copyright Act, 1957

The court's decision is significant in the context of evolving digital content, where unauthorized use of a celebrity's likeness can easily occur online

This case underscores the legal recognition of personality rights as essential for celebrities to maintain control over their public persona and safeguard their privacy

On a personal note, Salman Khan recently attended the Golden Globes Gala Dinner at the Red Sea Film Festival, where he was seen with other international stars like Idris Elba and Edgar Ramirez

On the professional front, Salman Khan is set to appear in upcoming films such as "Battle of Galwan" and "Kick 2," though their release dates remain unannounced