Shanaya Kapoor Launches Indinoor: A Brand for Women Who Value Indian Craftsmanship

Shanaya Kapoor, a rising Bollywood star, has ventured into design by co-creating Indinoor, a new jewellery brand under the House of Isharya, focusing on blending contemporary style with Indian craftsmanship

Indinoor aims to offer jewellery that is modern, playful, and easy to wear, appealing to women who appreciate Indian traditions but want pieces that fit effortlessly into everyday style

The brand's collection, called "Jewels of Happiness," reimagines traditional Indian jewellery styles like polki, jadau, and zircon into bold and expressive designs meant for daily wear rather than being kept as heirlooms

Shanaya Kapoor is deeply involved in the creative direction of Indinoor, curating collections and shaping the brand's tone to reflect her vision of jewellery as an inclusive and personal style statement

Gauri Tandon, co-founder of Indinoor and House of Isharya, collaborated with Shanaya, leveraging Isharya's craftsmanship and Shanaya's fresh perspective to fill a gap in the festive jewellery market

Indinoor stands out by offering traditional Indian jewellery's glamour in a modern, wearable, and fun format, making festive adornment accessible and enjoyable for everyday use

The brand seeks to celebrate individual style and joy, encouraging women to embrace jewellery as a part of their daily expression rather than saving it for special occasions

Shanaya's personal style vision is to make Indian jewellery more inclusive and reflective of one's own story, moving away from the notion of locking away precious pieces

Indinoor is a new chapter in festive jewellery, marrying heritage with contemporary design for every celebration and aspect of the modern woman's life

The collaboration between Shanaya Kapoor and the House of Isharya aims to create a trusted brand that resonates with the youthful energy and style sensibilities of the new generation