This is how Deepika brings her own, real-life story to life

Hilton has launched a new campaign titled 'It Matters Where You Stay,' featuring Bollywood star Deepika Padukone as the brand ambassador, celebrating India's modern generation of ambition and hospitality

The campaign, filmed in Bengaluru, highlights the importance of personalized hospitality experiences that cater to the needs of contemporary travelers, offering them moments of rest and recharge

Deepika Padukone, known for her success and modern approach, embodies the spirit of the campaign, representing the new generation of Indian travelers who define success on their own terms

Hilton is expanding rapidly in India, with plans to increase its hotel portfolio tenfold over the next decade, aiming to meet the growing demand for premium travel experiences

New Hilton properties are set to open in key Indian cities such as Bengaluru, Surat, Jabalpur, Hyderabad, and Mumbai this year, providing travelers with diverse and high-quality accommodations

The campaign emphasizes the small, thoughtful details that make a stay memorable, such as a warm welcome and personalized touches that enhance the guest experience

Hilton aims to support the ambitions of its guests through its hospitality, offering them spaces that feel both inspiring and familiar, ensuring every stay is a positive experience