What makes director Dinesh Sudarshan Soi a popular choice among influencers and artists

You know you are at the top of the game when you are ahead of time. In other words, very few people understand and gauge the trends and innovations in the market - Jyothi Venkatesh

One such name who has created hysteria in the music and entertainment industry is Dinesh Sudarshan Soi. The man has carved his name as one of the eminent music video directors and filmmakers.

But what makes the filmmaker so popular among the youth? Well, it is his creativity and the ability to tap the potential in the artists. No wonder Soi is one the most sought-after names among India's popular influencers and content creators.

Rather than following social media trends, Mr. Soi is a trendsetter who has given music videos a new meaning; thereby introducing several artists who have become social media stars today.

The film director's experience of more than two decades in the industry makes him one of the best names in the business.

Besides his chartbuster hits, the music video director has built a family of more than a million on Instagram. Dinesh Sudarshan Soi has successfully surpassed a family of more than a million on the social media platform.

His keen observation of discovering the potential in artists and creating out-of-the-box content has made him a favourite choice of every actor.

Right from child artists to influencers from different niches, Dinesh Sudarshan Soi has directed a bundle of talents. Beginning his career as a casting director, he founded DS Creations™️, he has come a long way in his career.

As of now, DS Creations™️ has three verticals - 'Team DS Creations™️', 'DS Creations™️ Entertainment' and 'DS Creations™️ Music'. Having directed more than 50 music videos, his best works include 'Baarish' 'Tum Kaho Toh', 'Mulakaatein', 'Yeh Galiyan Yeh Chaubara' and 'Sohna Sohna Munda'. It is imperative to know that Soi has never limited his creative potential, and it has seen him create wonders.

In a time when the internet was divided between TikTok vs YouTube, it was Dinesh Sudarshan Soi who brought deserving talents to the forefront.

"I have always been open to experimenting with newer things and concepts in my work. I believe that it is crucial to create content that caters to the current generation. I have always welcomed newness in my work, and it has perhaps been the reason behind my success", Soi revealed.

Along with his A-game on social media, the director has got his name featured in the India Book of Records, Asia Book Of Records and Bravo's International Book Of World Records for doing maximum castings.

Not to forget, he was bestowed with the Best Debutant Director Award at the prestigious Dada Saheb Phalke Icon Award Films consecutively for two years in 2020 & 2021.