What Went Behind Creating The Love Anthem Of The Year - Official Bts Video From The Sets Of 'Ruka Ruka'  

Jyothi Venkatesh

Celebrating her latest Pop single ‘Ruka Ruka’, Shalmali, one of the most established and popular singers of this generation is on cloud nine. The melodic prowess, promising a soothing yet powerful composition portrays today’s complex relationships and taps the complications in communicating feelings online. Co-curated by Shalmali, Digvijay Singh Pariyar & Sunny MR, the song is trending on Gaana App and Big Bang Music’s YouTube channel.Talking about her experience, Shalmali said, "The journey of Ruka Ruka has been one of my most treasured experiences. I feel a sense of fulfilment having created something so beautiful. We had several discussions with the creative team at Big Bang and Jugaad. We brainstormed on the aesthetics of the video as we wanted a softer palette and smoother tones that are visually appealing to the audiences. The song revolves around modern day relationships and the apparent communication gap within the same. It’s been an honour to have had Dar Gai as director for she brought the best out of everyone associated with the video. Aparshakti brought such liveliness on set; it was a pleasure shooting with him. The Jugaad team had an infectious energy which made everything seem possible and enjoyable!”  Along with Shalmali, the music video also features Aparshakti Khurana, who has been gathering much fame and acclaim in the Industry.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Ruka Ruka'