“Which is why Shemaroo is actually 60 years ‘young’ …..’ enthuses top boss Hiren Gada at launch of original TV show ‘Kismat Ki Lakiro Se’ on Shemaroo Umang channel

Remember the mysterious famous ‘Badhubali’ brain-boggler—“Kattappa ney Baahubali ko kyun maara ?’. Now the latest amazing family-entertainer ‘original’ TV show ‘Kismat Ki Lakiro Se’ with popular TV celebs launched by ‘Shemaroo Umang channel ’, will also have this undercurrent nagging suspense as to “Kaun banegi Tripathi khandaan ki bahurani ?’ - Chaitanya Padukone

The new family-friendly engaging Hindi GEC from the house of Shemaroo strengthens its content offering with the launch of its first original TV show ‘Kismat Ki Lakiro Se’. The family-friendly TV show with sentimental ‘cross-connections’ and ‘emotional dilemmas’ is produced by acclaimed telly-baroness Rashmi Sharma.

The show takes the home audiences on a roller-coaster journey of destiny and relationships with lots of family emotional drama, music-dance, festivities and romance. The sudden twists and turns of the ‘KKLS’ show will certainly satiate the need of family entertainment of home-viewers.

The TV show will be aired on Shemaroo-Umang channel from 5th September at 8 pm prime-time slot, Monday to Saturday. These announcements were made at a well-organised formal media-meet event brilliantly compered by the vibrant (former Bollywood movie actress-turned-TV journalist) Pooja Kanwal-Mahtani.

The central lead cast ‘Kismat Ki Lakiro Se’ includes popular telly daily soap celebrities like charming Shaily Priya Pandey ( as elder sister ‘Shraddha Dikshit’ who is sorted and chilled) and beautiful Sumati Singh ( as her younger sister in contrast-character who is flashy and vibrant), smart dude lover-boy Varun Sharma , (his brother-character played by ) macho-hero Abhishek Pathania.

The leads will be supported by a strong cast like Farooq Saeed, Khushi Rajpoot, Arup Pal, Eva Shirali, Ashish Kaul, Tanu Vidhyarthi, Dolly Kaushik, Nadiya Himani and Sheetal While off-screen, the articulate outspoken actress Shaily strongly believes that destiny is the critical deciding factor for opportune success, her co-star actress Sumati considers divine intervention and God’s will as the crucial factor that shapes our fate and fortune.

Varun Sharma who has a fan following through his stellar roles in Sasural Simar Ka, Bhagyalaxmi actress Shaily Priya has played the lead role of Pavitra in Pavitraa Bharose Ka Safar and major role in Maa Vaishnodevi.

Splitsvilla-9 fame macho Abhishek Pathania, while Sumati Singh who is known for her roles in Roop – Mard ka Naya Swaroop and Amma Ke Babu Ki Baby amongst others. The impactful performance by the star cast and the gripping narrative is sure to keep the audiences glued to the television screens.

The dynamic CEO leader of Shemaroo Entertainment- Hiren Gada, shares that “ Shemaroo itself has achieved its phenomenal success-story-history with the help of its own fate-fortune lines. But I would prefer to say that in the year 2022, Shemaroo is ‘sixty years young’ and ‘not old’ ! .

That’s because it’s like our new lease-of-life, where most of our new ventures are behaving like ‘start-ups’. Like ‘Marathi-Bana’ in the recent past, we have recently launched this new GEC Channel Umang’ with target audience of (18 to 30 age-group) youth-centric connectivity and female-centric tilt segment , So we are always ‘young’ and by God’s grace our new OTT-digital ventures are always embracing super-success.

There are new techno-futuristic tie-ups as we moving into the Web 3.0 and ‘Metaverse’ zone . We are immensely proud to associate with Rashmi Sharma’s production house and their highly-relatable original multiple-shades content.

‘Kismat Ki Lakiro Se’ explores the cusp of family-dilemmas of current and previous generations “ enthused corporate top-boss Hiren Gada who feels that it was destined this new show ‘KKLS” starts telecast during the current festival-season where everyone is so full of joshila-umang,” .

Not many are perhaps aware that Hiren Gada is also a daring adventure-lover and fitness-Marathon-enthusiast who will shortly be participating in the Leh-Ladakh Marathon (21 kms) race.

This Ladakh Marathon is globally considered among the toughest and the highest altitude (breath-taking landscape locations) long-distance-run challenges and it is being held from 7th to 11th September this year.

The zestful COO, Broadcasting Business, Shemaroo- Sandeep Gupta seems euphoric as he says “We are excited to launch Shemaroo Umang’s first original show as it marks the channel’s entry into the original content space.

Our brand-success is entirely a result of dedicated integrated team-work The new Shemaroo-Umang-show, ‘Kismat Ki Lakiro Se’ with its unique treatment depicts the complexities of relationships and is something that most couples, youngsters and families can relate to.

With such differentiated content offering, Shemaroo Umang is set to win over the hearts of its audiences and partners alike.”

Shemaroo Umang’s first original is launched in partnership with Rashmi Sharma Telefilms, a production company that has produced daily soaps like Saath Nibhana Saathiya, Sasural Simar Ka, and Shakti Astitva Ke Ehsaas Ki, amongst others. Not surprisingly, Rashmi is “simply super-excited” with her banner collaboration debut with Shemaroo-Umang.

Launched in April this year, Shemaroo Umang is the recent addition to Shemaroo’s existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana.

The newly launched show will be aired from Monday to Saturday at 8 pm making it a must watch prime-time content. Shemaroo Umang is currently available on DD Free Dish, various MSO and on major DTH and cable networks.

(The writer of this article Chaitanya Padukone is an eminent award-winning Film & TV Senior Journalist and Author of memoirs book R D BurMania)